Acxiom

About us

Acxiom is a database marketing company based in Conway, Arkansas, specializing in collecting, analyzing, and selling customer and business information for targeted advertising campaigns. The company was formed in 2018 through the spin-off of Acxiom Corporation's Acxiom Marketing Services division to Interpublic Group of Companies. Acxiom has a rich history dating back to 1969 when it was founded as Demographics, Inc., initially focusing on mailing lists for political campaigns. Acxiom offers a range of services, including data collection and analysis, identity resolution tools, and targeting platforms. Its core products include the AbiliTec suite for identity matching and the Audience Cloud for demographic segmentation. The company has built a vast database, maintaining detailed records on over 190 million U.S. individuals and 500 million active consumers worldwide. Acxiom serves a diverse clientele, including major financial institutions, political campaigns, and various corporate partners, helping them leverage data for effective marketing strategies.

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