Vuori,

About us

Vuori is a premium performance apparel brand based in Encinitas, California, founded in 2015 by Joe Kudla. The brand draws inspiration from the active coastal California lifestyle, blending fitness, surf, sport, and art. Vuori started as a retailer of athletic and athleisure clothing and has since expanded into lifestyle apparel, operating 40 stores across major U.S. cities and a flagship store in London. The company specializes in high-performance athletic and leisure wear, utilizing technical fabrics designed for comfort and functionality. Their product range includes joggers, tanks, tops, polo shirts, skirts, dresses, and premium t-shirts, all emphasizing softness and versatility. Vuori is committed to sustainability, operating with a Vendor Code of Conduct and achieving Climate Neutral certification. The brand targets customers who lead an active lifestyle, with products available through direct-to-consumer sales and partnerships with major retailers like Nordstrom and REI.

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